South Carolina QB LaNorris Sellers Strikes NIL Deal with Mercedes-Benz Dealer
South Carolina quarterback LaNorris Sellers announced an NIL deal with a Mercedes-Benz dealer via a comical commercial on social media. He’ll be riding around in style on campus this fall. Read below:
South Carolina quarterback LaNorris Sellers is the latest college star to cash in on the NIL era, announcing a new partnership with a Mercedes-Benz dealership through a lighthearted commercial on social media.
The comical ad, which quickly gained traction online, showed Sellers showcasing his personality while promoting the luxury brand. As part of the deal, the sophomore signal-caller will be cruising around campus in a Mercedes this fall, adding some style to his rising profile both on and off the field.
The NIL agreement reflects Sellers’ growing popularity in Columbia, where he is expected to play a pivotal role for the Gamecocks this season. For the dealership, partnering with a hometown athlete provides both local appeal and national exposure.
Sellers joins a growing list of SEC athletes landing major sponsorship deals as the landscape of college sports continues to evolve.
About the Author
